Playlist placements can generate streams. But streams alone don't create discovery momentum.
Decode Labs combines playlist discovery, audience acquisition, and engagement-focused growth into a framework designed to increase popularity score and algorithmic exposure.
The result is a release that can continue generating listeners after the campaign is over.
Build Signals
Generate the engagement patterns discovery systems reward.
Reach targets
Work toward a measurable popularity score objective.
Create lasting momentum
Turn short-term promotion into long-term discovery.
discovery runs on signals.
Discovery systems reward audience demand and early engagement.
We focus on the signals that drive discovery.
momentum compounds.
When signals align, discovery creates momentum.
Momentum creates growth.
Popularity score is one of the clearest indicators of discovery momentum.
While streams can be purchased, popularity score reflects how audiences actually engage with a release.
That's why Decode Labs is built around measurable popularity score targets rather than stream guarantees.
Pricing
choose your target.
Discovery
30+ Popularity Score Target
€349
Designed for artists looking to establish meaningful discovery momentum.
submit a release
If the target popularity score isn't achieved within 28 days of the campaign, we'll give you 100% of your money back.
The best results start on release day.
We recommend applying before your release is live so momentum can begin building from the earliest possible signals.
Already released your track?
We'll still review your application.
But unreleased releases are generally the strongest fit for the Decode Labs framework.
You don't need millions of streams, industry connections or a huge fanbase.
You need a release with the potential to generate momentum.
Every application is reviewed individually.
If we believe we can help, we'll recommend a path forward.
If we don't, we'll tell you.
“After buying many sketchy playlists placements services, I finally found Decode Labs. The difference is that the momentum doesn't disappear when the campaign ends.”
zolaaa // went from 20k to 500k monthly listeners after working with Decode Labs
“Decode Labs helped us turn early listener engagement into sustained discovery. The results exceeded our expectations.”
onda music // new label founded in the afro house/indie dance space
“We've worked with agencies before, but Decode Labs approached growth completely differently. The results spoke for themselves.”
1st Strike // established label with 400million+ streams
What is a popularity score?
Popularity score is a metric used by Spotify to measure the relative popularity of a track. While the exact calculation isn't public, it is influenced by factors such as listener engagement, retention, saves, repeat listening, playlist activity, and overall audience demand. At Decode Labs, popularity score serves as the primary outcome metric because it reflects discovery momentum more accurately than stream counts alone.
Why do you focus on popularity score instead of streams?
Streams can be generated through many different sources and don't always indicate meaningful audience engagement. Popularity score is a stronger indicator of whether a release is building momentum and gaining algorithmic confidence. That's why every Decode Labs engagement is structured around a measurable popularity score target rather than a stream guarantee.
How does the money-back guarantee work?
Every engagement includes a clearly defined popularity score target. If the agreed target popularity score isn't achieved within 28 days of the campaign, we'll refund 100% of the engagement fee.
How do you measure popularity score?
We use submithub and SongStats to measure Popularity Score. Progress is monitored throughout the engagement and included in all reporting provided to artists.
What reporting will I receive?
Every artist receives regular performance updates throughout the campaign. Reporting includes key discovery metrics such as popularity score progression, listener growth, algorithmic streams, playlist performance, and other relevant indicators of discovery momentum.
Can I apply with an unreleased song?
Yes. In fact, unreleased releases are often the strongest fit for the Decode Labs framework. The earlier momentum can begin building, the greater the opportunity to influence discovery outcomes from release day onward.
Can I apply with a song that is already released?
Yes. We'll review every application individually and determine whether the release is a good fit for the framework. While we can work with existing releases, unreleased songs generally produce the strongest outcomes.
How does the application process work?
Submit your release through the application form. We'll review the music, current audience signals, release strategy, and overall fit. If we believe we can help, we'll recommend the most appropriate popularity score target and next steps. If we don't believe the release is a fit, we'll tell you.
How long does it take to receive a decision?
Most applications are reviewed within 24–48 hours. If additional information is required, we'll reach out directly.
Do you accept every artist?
No. We only work with releases that we believe have the potential to generate meaningful momentum. This allows us to maintain a high success rate and focus on outcomes rather than volume.
Do I need an established audience?
No. You don't need millions of streams, a record deal, or an established fanbase. What matters most is whether the release has the potential to generate momentum. Every application is evaluated individually.
What genres do you work with?
We focus on electronic music. Mainly Afro House, Chill House, Dance, Deep House, Tech House, Bass House, EDM, Piano House & similar styles.